Audience data can be expensive, but can you afford not to use it? For most campaigns, data isn't a luxury but a necessity to increase performance, scale and ROI - while actually saving bottomline costs.
Clicking on a native ad can take users to sponsored content on the publisher or directly to the advertiser's content portal or landing page. Which option is better?
When most people think of mobile, the first thing that comes to mind are the millions of apps everywhere. But did you know about the massive untapped potential of the mobile web?
