Recently, Instinctive co-founder Henry Lau had the pleasure of running a Mindshare Huddle session at their global headquarters in London with Dean Murphy, creator of the iOS ad blocker Crystal.
Clicks and impressions are obsolete. It's time to focus on what advertisers are really after and something that's becoming increasingly scarce: user attention.
There's no disputing it: 2015 is the year of native. That's something every participant at the first native ad panel of AXWII agreed to. So how does programmatic fit into the ecosystem today and moving forward?
We started out with the age of the brand and are now in a new age of marketing: the customer. It's time to discuss addressability and data-driven identity in the industry.