Company Blog

The Creator of a Bestselling Ad Blocker Hopes It May No Longer Be Needed

Recently, Instinctive co-founder Henry Lau had the pleasure of running a Mindshare Huddle session at their global headquarters in London with Dean Murphy, creator of the iOS ad blocker Crystal.

Native Advertising and the Attention Economy: A Deep Dive on Native

Clicks and impressions are obsolete. It's time to focus on what advertisers are really after and something that's becoming increasingly scarce: user attention.

Is Programmatic the Future of Native Advertising?

There's no disputing it: 2015 is the year of native. That's something every participant at the first native ad panel of AXWII agreed to. So how does programmatic fit into the ecosystem today and moving forward?

Addressability and the Rise of the Platform Marketer

We started out with the age of the brand and are now in a new age of marketing: the customer. It's time to discuss addressability and data-driven identity in the industry.

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Henry Lau

Head of Sales and Partnerships at Instinctive

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