Native Advertising and the Attention Economy: A Deep Dive on Native
Clicks and impressions are obsolete. It's time to focus on what advertisers are really after and something that's becoming increasingly scarce: user attention.
Company Blog
Is Programmatic the Future of Native Advertising?
There's no disputing it: 2015 is the year of native. That's something every participant at the first native ad panel of AXWII agreed to. So how does programmatic fit into the ecosystem today and moving forward?
Addressability and the Rise of the Platform Marketer
We started out with the age of the brand and are now in a new age of marketing: the customer. It's time to discuss addressability and data-driven identity in the industry.
