Adblock Plus (run by parent company eyeo) has officially announced the first members of the Acceptable Ads Committee, an independent group taking over control of the Acceptable Ads program. The program began in 2011, when Adblock Plus started letting users block most ads, but permitting ads that met criteria for acceptability – so long as the user chose to participate. The new committee will take full authority over these criteria and the compromise between users who want to block intrusive ads and publishers who rely on advertising revenues.
Instinctive is proud to be a founding member in the ad tech group and will be working with our clients as well as the industry at large to push forward progress in ethical advertising practices.
The official announcement can be seen here: https://acceptableads.com/en/blog/independent-committee