Friday, March 4, 2016 by Henry Lau
Spending on native advertising is growing at a rapid clip. Globally, native advertising "is expected to almost double over the next three years, rising from $30.9 billion in 2015 to $59.35 billion in 2018," according to Adyoulike. In the U.S., Business Insider says, "Native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013."
I recently spoke to Bill Carmody to discuss how and why native advertising is growing so rapidly. Read the full article here: http://www.inc.com/bill-carmody/3-reasons-digital-advertising-is-going-native.html