The terms “you,” “your,” and “yours” refer to the website visitor or consumer. The terms “Instinctive,” “we,” “us,” and “our” refer to Instinctive, and the companies under its control (such as subsidiaries), or under common control (such as parent companies, or companies owned by its parent company) (collectively, “Instinctive Entities”).
Ad Delivery & Reporting Across Multiple Sites
As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a website; and tracking the number of ads served on a particular day to a particular website. To do so, we collect information about the type of browser and operating system of website visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple web domains owned or operated by different entities (each, a “Site”).
We collect the information described above by using log files, web beacons and cookies. We often engage or cooperate with service and technology companies to collect this information. While this tracking and collection technology is commonly used, you might not be familiar with it, and we would like to explain it:
“Log files” track actions occurring on websites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.
“Web beacons” are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.
We use the information we collect for marketing and advertising purposes, to determine which ads perform well, to better match ads and website content to your interests, to assist us in improving the operation of our services, to maintain the quality of our services, to enhance our services to our business partners and clients, to provide general statistics to our business partners and clients regarding use of Instinctive’s services, and for the other purposes described below.
Personally Identifiable Information
Instinctive does not collect or use Personally Identifiable Information (PII) for IBA. PII is any information that identifies you or can be used to identify you. This includes, but is not limited to, your name, telephone number, address, email address, and date of birth. Instinctive does not collect PII unless you choose to provide it to us. You may choose to do so as part of your interaction with Customer Forms on the Instinctive corporate site.
Examples of such Customer Forms include, but are not limited to: registration forms to access Instinctive published white papers or Instinctive produced webinars, and forms providing customer contact information when requesting information from Instinctive.
Non-Personally Identifiable Information
Non-Personally Identifiable Information or Non-PII is data that is linked or reasonably linkable to a particular computer or device, but is not PII, including, but not limited to: your IP address, web pages which you have viewed, and your responses to internet advertisements. This information may be collected using different types of internet technologies, such as cookies (see, “Internet Technology” above for more details).
Instinctive may collect this information when you are visiting the Instinctive corporate site or any website within the Instinctive Publisher Network. However, this information is not combined with PII.
Information Obtained from Other Companies
Sharing Your Information
Opt Out of Your Information
If you prefer that we, and any third party platforms we work with, not collect this information about your activity for the purpose of delivering targeted advertising, you may opt out of many of the online advertising platforms that deliver targeting advertising. If you wish to opt-out or learn more about the process, please visit the websites hosted by the Digital Advertising Alliance and the Network Advertising Initiative. Please note these opt-out tools are cookie-based, so if you block cookies, delete your cookies, or change or update your browser, you will need to opt out again. You may also opt out of receiving mobile-based advertising based on mobile identifiers (such as Apple IDFA or Android Ad ID) through your device settings.
In the event that Instinctive is acquired by or merged with a third party entity, we reserve the right to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your information is treated, transferred, or used.
Information Collected by Third Party Sites
Your Internet browser stores IBA-related data as cookies. If you have cookies disabled, if you delete your cookies, or if other software deletes the cookies used for that data storage, such data is lost because it is not retained separately by Instinctive. The cookies that store data related to Instinctive’s IBA will in any case expire, at latest, one year after the last time such information is stored, barring any technical malfunction.
Instinctive retains information regarding ad delivery (see, “Ad Delivery & Reporting” above) for up to six (6) months. However, Instinctive may retain aggregate statistics, reports and summaries regarding ad delivery for a longer period.
Instinctive is very sensitive to the issue of children’s privacy. Instinctive’s products and services are neither developed for, nor directed at, children. Instinctive does not employ or offer advertising targeting towards children under the age of 13.
If you believe your child has provided us with PII through the Instinctive corporate site or through our corporate marketing materials, please contact us and we will delete any such data.
User Choice and Privacy Generally
Instinctive supports deployment of AdChoices icon, in partnership with Ghostery Enterprise, as part of its compliance with Digital Advertising Alliance self-regulation program. As part of this service, online advertisements served by Instinctive are sometimes delivered with icons that help consumers understand how their data is being used and provide choice options to consumers that want more control.
Instinctive employs standard measures to ensure the security of all information. We routinely evaluate our practices to identify security threats or opportunities for the improvement of our services. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security. You acknowledge and agree to assume these risks when communicating with us.