Privacy Policy

Instinctive is a digital advertising company that may deliver advertisements to the websites you visit. Instinctive understands that your online privacy is important to you. We have created the following Privacy Policy to let you know what information we collect on this website, when you visit our customer’s (referred to as “Advertisers”) websites and when we serve advertisements on our network of websites owned by third-party publishers (collectively, the “Instinctive Publisher Network”), how such information is used, and how it is shared with third parties if shared at all.

Please read this privacy policy carefully. Use of the Instinctive Publisher Network, this website and your sharing of information with us is subject to the terms and conditions of this Privacy Policy. By using the Instinctive Publisher Network, this website or sharing information with us, you give your agreement to this Privacy Policy. The Privacy Policy may be revised or updated at any time by us as further described below.

The terms “you,” “your,” and “yours” refer to the website visitor or consumer. The terms “Instinctive,” “we,” “us,” and “our” refer to Instinctive, and the companies under its control (such as subsidiaries), or under common control (such as parent companies, or companies owned by its parent company) (collectively, “Instinctive Entities”).

Ad Delivery & Reporting Across Multiple Sites

As part of our ad delivery and reporting, we log page views and collect information for the purpose of delivering ads or providing advertising-related services, including providing a specific advertisement based on a particular type of browser or time of day; statistical reporting in connection with the activity on a website; and tracking the number of ads served on a particular day to a particular website. To do so, we collect information about the type of browser and operating system of website visitors, as well as the domain name, day and time of visit, and page(s) visited. We do so across multiple web domains owned or operated by different entities (each, a “Site”).

Internet Technology

We collect the information described above by using log files, web beacons and cookies. We often engage or cooperate with service and technology companies to collect this information. While this tracking and collection technology is commonly used, you might not be familiar with it, and we would like to explain it:

“Log files” track actions occurring on websites and collect data including your IP address, browser type, Internet service provider, referring/exit pages, platform type, date/time stamp, click data and types of advertisements viewed.

“Web beacons” are electronic files used to track your navigation of a website or collection of sites, the completion of transactions, submittal of applications and browsing behavior.

“Cookies” are files (e.g. HTTP cookies) that are stored on your Internet enabled device (which includes your computer, tablet, or mobile device). Cookies are mostly used to record what pages and ads you have already viewed. Cookies are used to facilitate website navigation (for example, so your bank knows that you logged in), make sure that you are forwarded to the appropriate website when you click on an ad, and generally improve your web browsing experience. Cookies are also used to control the delivery of a series of advertisements to a web browser, and to limit the number of times a web browser receives any one advertisement. We also use cookies to estimate the total reach of an advertising campaign, as well as frequency of display. You can learn more about cookies on the Internet Advertising Bureau’s website:

We use the information we collect for marketing and advertising purposes, to determine which ads perform well, to better match ads and website content to your interests, to assist us in improving the operation of our services, to maintain the quality of our services, to enhance our services to our business partners and clients, to provide general statistics to our business partners and clients regarding use of Instinctive’s services, and for the other purposes described below.

Personally Identifiable Information

Instinctive does not collect or use Personally Identifiable Information (PII) for IBA. PII is any information that identifies you or can be used to identify you. This includes, but is not limited to, your name, telephone number, address, email address, and date of birth. Instinctive does not collect PII unless you choose to provide it to us. You may choose to do so as part of your interaction with Customer Forms on the Instinctive corporate site.

Examples of such Customer Forms include, but are not limited to: registration forms to access Instinctive published white papers or Instinctive produced webinars, and forms providing customer contact information when requesting information from Instinctive.

Customer Forms are not intended for use by individuals under the age of 18 or those who are not residents of the United States. If you are not 18 years of age or older and a resident of the United States or you do not agree with the terms of this Privacy Policy, do not provide us with any information or use any of the Customer Forms.

Non-Personally Identifiable Information

Non-Personally Identifiable Information or Non-PII is data that is linked or reasonably linkable to a particular computer or device, but is not PII, including, but not limited to: your IP address, web pages which you have viewed, and your responses to internet advertisements. This information may be collected using different types of internet technologies, such as cookies (see, “Internet Technology” above for more details).

Instinctive may collect this information when you are visiting the Instinctive corporate site or any website within the Instinctive Publisher Network. However, this information is not combined with PII.

Information Obtained from Other Companies

We receive information about consumers from third parties to enable targeted advertising on the website(s) and application(s) that we support. The collection and use of that data is governed by the privacy policy and legal terms of the data collector and the website using the data; it is not governed by Instinctive.

Sharing Your Information

Instinctive may use and share your information: (1) to enable third party service providers to assist or facilitate in the services we provide to our clients and customers; (2) to comply with applicable laws and regulations or to respond to a subpoena, search warrant or other lawful request for information received by us, whether or not a response is required by applicable law; (3) to enforce our terms of use or to protect our rights; (4) to protect the safety of members of the public and users of our services; (5) with other Instinctive Entities and third party marketing partners; (6) with third party research companies, vendors, administrative service providers, technology providers, and selected partners for data validation, aggregation, enhancement, verification and suppression purposes, and for research, marketing, advertising, and data aggregation purposes; (7) for the purposes described elsewhere in this Privacy Policy; or (8) for any other purpose for which you provide consent. We also may share information with advertisers, publishers and other third parties for marketing and advertising purposes, but such information does not include PII except if you provided it as part of a Customer Form as described above. While Instinctive strongly encourages its advertising customers, service providers, partners, and members of the Instinctive Publisher Network to adopt responsible approaches to online marketing, Instinctive is not responsible for the information practices of any of third party entities referenced in this paragraph, which may use the information we share with them for the same purposes as we use the information, or for their own independent purposes. The collection, use, and disclosure of information by clients and partners are subject to their respective privacy policies, which may differ from this Privacy Policy.

Opt Out of Your Information

If you prefer that we, and any third party platforms we work with, not collect this information about your activity for the purpose of delivering targeted advertising, you may opt out of many of the online advertising platforms that deliver targeting advertising. If you wish to opt-out or learn more about the process, please visit the websites hosted by the Digital Advertising Alliance and the Network Advertising Initiative. Please note these opt-out tools are cookie-based, so if you block cookies, delete your cookies, or change or update your browser, you will need to opt out again. You may also opt out of receiving mobile-based advertising based on mobile identifiers (such as Apple IDFA or Android Ad ID) through your device settings.

Corporate Changes

In the event that Instinctive is acquired by or merged with a third party entity, we reserve the right to transfer or assign the information we have collected from you as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may not be able to control how your information is treated, transferred, or used.

Information Collected by Third Party Sites

Please be aware that the Sites of our advertiser clients as well as the Sites on which we place advertisements or any Site linked to from one of our websites also may collect information from you. Such information may include non-personally identifiable information through the use of cookies and other technology and any personally identifiable information you may choose to give in registering and transacting with such website. Although we choose our business partners and clients carefully, Instinctive is not responsible for the privacy practices of websites operated by such third parties. You should check the applicable privacy policies of such websites you visit to determine how they handle any information they collect from you.

Data Retention

Your Internet browser stores IBA-related data as cookies. If you have cookies disabled, if you delete your cookies, or if other software deletes the cookies used for that data storage, such data is lost because it is not retained separately by Instinctive. The cookies that store data related to Instinctive’s IBA will in any case expire, at latest, one year after the last time such information is stored, barring any technical malfunction.

Instinctive retains information regarding ad delivery (see, “Ad Delivery & Reporting” above) for up to six (6) months. However, Instinctive may retain aggregate statistics, reports and summaries regarding ad delivery for a longer period.

Instinctive may delete any or all of IBA or information regarding ad delivery that relates to you at any time and in Instinctive’s sole discretion, notwithstanding its normal data retention policies. Further, Instinctive reserves the right to retain and use any information described in this Privacy Policy as reasonably necessary to comply with laws or regulations, notwithstanding any limitations described in this Privacy Policy to the contrary. If Instinctive changes its retention data policies by updating this Privacy Policy, its new policies will apply to all data collected after the effective date of those changes.

Children’s Privacy

Instinctive is very sensitive to the issue of children’s privacy. Instinctive’s products and services are neither developed for, nor directed at, children. Instinctive does not employ or offer advertising targeting towards children under the age of 13.

If you believe your child has provided us with PII through the Instinctive corporate site or through our corporate marketing materials, please contact us and we will delete any such data.

User Choice and Privacy Generally

Instinctive supports deployment of AdChoices icon, in partnership with Ghostery Enterprise, as part of its compliance with Digital Advertising Alliance self-regulation program. As part of this service, online advertisements served by Instinctive are sometimes delivered with icons that help consumers understand how their data is being used and provide choice options to consumers that want more control.


Instinctive employs standard measures to ensure the security of all information. We routinely evaluate our practices to identify security threats or opportunities for the improvement of our services. No transmission of information is guaranteed to be completely secure. Unauthorized entry or use, hardware or software failure, and other factors may compromise data security. You acknowledge and agree to assume these risks when communicating with us.


Instinctive may find it appropriate or necessary, or may be legally obligated, to update this Privacy Policy from time to time. When we do, we will post those changes on this page and update the effective date (found at the bottom) so that you have a way to always become aware of the information we collect, how we use it, and under what circumstances we disclose it. For changes to this Privacy Policy that may be materially less restrictive on our use or disclosure of information you have already provided to us, we will attempt to obtain your consent (if we have the necessary contact information) before implementing such revisions with respect to such information, or notify you either by placing a prominent notice on the home page of our website or by directly sending you a notification. For all other changes, it is your responsibility to review this Privacy Policy frequently and remain informed about any changes to it, so we encourage you to visit this page often.


Contact Us

If you have questions about this Privacy Policy, the practices of or your dealings with us relating to this Privacy Policy, please email us at