Henry brings over a decade of high-level sales experience in the marketing industry, focused on building large brand relationships for companies such as JumpTap and Mobile Fuse. He started on the media agency side and is a WPP and Interpublic Group alum.View LinkedIn
Let's clear the air on what's actually possible with account-based marketing.
Clicks and impressions are obsolete. It's time to focus on what advertisers are really after and something that's becoming increasingly scarce: user attention.
We started out with the age of the brand and are now in a new age of marketing: the customer. It's time to discuss addressability and data-driven identity in the industry.
There's no disputing it: 2015 is the year of native. That's something every participant at the first native ad panel of AXWII agreed to. So how does programmatic fit into the ecosystem today and moving forward?