What is Native Advertising?

Brand content placed seamlessly into contextually relevant sites while following the same visual look and behavior of the surrounding editorial content.

  Look & Feel

Ads must match the visuals of the surrounding content while being clearly marked as sponsored.

  Contextual Relevancy

Brand content must be contextually relevant to both the placement and the user for a natural fit.

  Behavior

Ads must behave as expected while educating and entertaining the user. They should never be disruptive or intrusive.

  Cross-Device Visibility

Our advanced platform uses sophisticated templating to make units look great on any site or device the consumer uses.

  Greater Performance

Native ads consistently have higher engagement and brand awareness than any other digital format.

  Content Freedom

Ad units can be composed of any type of content, from standard headlines to long-form interactive articles.